Bringing the fun element into the whole Smartie experience, from purchase to consumption
Interaction of the Smartie products for 3-13yr olds was the key. Back to the roots, having fun with Smarties and the iconic tube packaging.
8 products- 8 Smartie colours (but same sweets inside). More inclined to purchase if given choice of favourite colour, and even collecting them all. Mainly the colours are required for playing games with products against friends.
